For the record, I tend to love this conference and this year was no exception. It is organized by people I respect, draws focused talent from a broad range of specializations, and I am invariably able to touch base with well-loved colleagues past/present/future. I have also found that ACRL seems to coincide with and/or create... Continue Reading →
outreach = pitch.
In her In the Library with the Lead Pipe post on the subject, Emily Ford makes the series of points that library outreach is really about marketing, that the product we're selling is service, and that all of this hinges on connecting with one's user community in a personal sense. Marketing is about making a... Continue Reading →
info-mational 